Brand Guidelines

Our name and voice

Use Rec & Chill in written references. Write in a welcoming, respectful voice that emphasizes recreation, choice, connection, and belonging. Describe people as individuals; avoid stereotypes, pity-based appeals, or claims about a person’s health or abilities.

Using the logo

Use an approved original file and preserve its proportions. Keep clear space around the logo, place it on an uncluttered background, and check that the small lettering remains legible. Use a white treatment only on a dark background with strong contrast.

• Do not stretch, redraw, rotate, crop, or rearrange the logo.
• Do not add shadows, outlines, or unrelated elements to the mark.
• Do not imply sponsorship, certification, or endorsement without approval.
• Request a suitable source file for print or large displays rather than enlarging a small website image.

Website colors

These colors are used on this website. Keep body text readable and use accent colors sparingly.

• Navy · #10243F
• Blue · #1357D3
• Gold · #FFD84A
• Coral · #FF6B5E
• Aqua · #61D7CF

The website uses Manrope for headings and DM Sans for body text.

Photos and stories

Use photographs and stories only with the necessary permission from the owner and the people represented. Do not infer a diagnosis or personal circumstance from a photo. Use accurate captions and helpful alternative text.

Request materials or approval

Email info@recandchill.com with the intended use, audience, format, and deadline. Include a proof or description for review. Access to this page does not itself grant a license to use the brand or another person’s image.